The Existing Alternatives in Communications

  • Raymond Williams
Keywords: Media


It matters greatly where you start, in thinking about communications. You may start, for instance, in a mood of excitement and even congratulation that at the present stage of civilization there is a communications system incomparably more vast and efficient than could ever have been imagined: that the voice of radio, the face of television, goes into millions of homes, and that we have the most widely distributed press in the world. You can feel this excitement even if you recognize certain little local difficulties such as a cigarette advertisement appearing just before Robin Hood, or a particularly shocking series in one of the Sunday papers, or even the overnight death of the News Chronicle.… On the other hand, you may be starting from the feeling that never in the history of the world has there been so much production of bad culture. Never, it is true, has there been so much production of any kind, but the percentage of this production which is bad is now appalling.… Many people, good people, have this image of a depraved, or largely depraved, population, whom they call the masses. The people are not profiting by the gleaming machine of communication, but are being reduced to what is usually called a near-moronic mass.… My own starting point is distinct from either of these attitudes. In my view you cannot understand the communications system unless you look at it historically, and this as yet we have not really enough evidence for. Very few people have been working on it.… and because of this, such history of the communications system as exists is mostly bad history, bad history which hides from us the factors which could lead to an understanding of the contemporary situation.